Founder, The Retail Media Auditor
Retail media has quickly become one of the fastest-growing areas of digital marketing — but it’s also one of the most complex. New platforms, new formats, and new expectations from retailers are constantly emerging, leaving many brands investing heavily without always knowing if their strategies are truly working.
That’s where I come in.
I’m the founder of The Retail Media Auditor, a platform dedicated to helping brands and marketers better understand the evolving retail media landscape. My goal is simple: bring clarity, strategy, and transparency to an industry that often moves faster than most teams can keep up with.
Over the past 17 years, I’ve worked across the media ecosystem managing strategy and media investment for some of the largest retailers in the U.S., including Amazon, Walmart, Target, Kroger, and Instacart. During that time, I’ve overseen tens of millions of dollars in annual media spend and worked closely with both brands and retail media networks to drive measurable growth.
Through that experience, I began to notice something important.
Many brands are investing heavily in retail media — but very few step back to evaluate whether their strategy, structure, and investments are truly optimized. Platforms evolve quickly, retailer expectations shift, and teams are often left trying to keep up while still delivering results.
The Retail Media Auditor was created to help close that gap.
This site is where I share insights, frameworks, and practical analysis around retail media strategy, emerging retailer offerings, and the operational challenges that many marketing teams face. Whether you’re managing campaigns directly or overseeing broader commerce marketing strategy, my goal is to make this rapidly evolving space easier to understand and navigate.
While my professional focus is retail media strategy and analysis, outside of work I enjoy traveling, reading, cooking, and exploring new places with my husband and our pets. I live in the Cincinnati area, which has become a growing hub for commerce and retail innovation.
If you’re interested in retail media strategy, industry trends, or practical ways to improve performance across retail platforms, you’ll find ongoing insights and resources here on The Retail Media Auditor.
If you’re interested in collaborating, discussing retail media strategy, or learning more about upcoming consulting services, feel free to connect.