The Retail Media Auditor

About Us

I’m a retail media professional with two decades of experience across digital, commerce, and omnichannel marketing.

My work has focused on helping CPG brands navigate the rapidly evolving retail media landscape—balancing performance, measurement, and long-term growth. I’ve led retail media strategy across major platforms including Amazon, Walmart, Target, and Kroger, supporting brands such as Hellmann’s, Knorr, Ben & Jerry’s and OGX.

Throughout my career, I’ve worked across both national media and retail media, with a focus on connecting the two into more cohesive, end-to-end marketing strategies. This includes managing large-scale media investments, developing measurement frameworks, and identifying opportunities to improve efficiency and effectiveness across channels.

This site is a place to share perspectives on how retail media actually performs in practice—where it works, where it falls short, and how brands can think more critically about measurement, optimization, and growth.