“Social-First” Retail Strategy Sounds Smart. Most Brands Still Get It Wrong.
“Let’s go social-first.” It sounds modern. It sounds forward-thinking. And in the right context, it
April 10, 2026
“Let’s go social-first.” It sounds modern. It sounds forward-thinking. And in the right context, it
“Go social-first.” It’s quickly becoming the next default recommendation in commerce media—especially as brands look
Retail media has become the default answer to growth. Need more sales? Increase spend. Need
Most brands say they want to optimize retail media search for ROI. In practice, they
Sales lift reporting is often treated as the gold standard in retail media measurement. But
Retail media networks are increasingly offering influencer programs—but their role is often misunderstood. At a
Retail media decisions don’t happen in isolation—they sit within the broader context of a brand’s
Sales lift reports are often treated as the ultimate proof of performance in retail media.
Developing strong insights is only part of the job. Communicating them clearly—and in a way
Most retail media teams don’t struggle with data—they struggle with what to do with it.
“Insights” are one of the most overused—and misunderstood—terms in retail media. Almost every report claims
Social media is increasingly being positioned as part of retail media—but in practice, its role