For a refresher on what is and is not a media insight, visit our article here
- Don’t force insights if there aren’t any. A client would rather hear that you need more data than to hear something that doesn’t make sense for their business.
- Be extremely intentional in what you mean and who needs to do what. Avoid using words like ‘ours’, ‘we’ or ‘us. Example: Not: We recommend that you shit our search dollars to be more focused on our brand Do this: AgencyX recommends that BrandX shifts the search dollars to be more focused on X brands.
- Think about your audience. Yes, agency and activation partners are in the every day weeds but would a senior merchandising director know what a DPVR is? Offer asterisks to show definitions around jargon/acronyms and always include a definition appendix.