What is a Media Insight and What is Not?

A retail media insight

  • Has historical comparisons to bring perspective
  • It has a ‘so what’
  • It is actionable
  • Can deliver speculation based on data
  • Is focused on several data points that work together to bring a story
  • Take data-based observations made on your experience, expertise and knowledge of the business

A retail media insight is not

  • A list of data points
  •  A performance recap or data summary
  • A budget summary
  • A statement of facts
  •  A general opinion based statement